MAMFORCE standard

One assessment.
Three returns on your investment.

Find out exactly where your organisation stands and get the recognition to back it up.

60+ certified organisations
50K+ employees covered
15+ years of impact
What’s included
01
MAMFORCE Certification

Family & women friendly certification

A science-backed standard proving you care about work-life balance, gender equality, and a truly inclusive culture. Get MAMFORCE and DADFORCE certified and show everyone you walk the talk.

Levels of standard
CHANGE GROW LEAD
ESG reporting Employer branding
→ Learn about the standard
02
Employee experience

Real data directly from your people

The Employee Experience survey gives your people a voice, and gives you the information you need to act on it. You’ll find out what’s working well, what’s frustrating them, and where the biggest opportunities lie.

+20% employee experience in 1 year
−11% sick-leave rates
→ See how it works
03
BEST Employer Awards

Entry into Inc.Q BEST Inclusive Employer Awards

Every organisation that completes the MAMFORCE certification automatically qualifies for the annual Inc.Q BEST Inclusive Employer Awards — regional recognition for the most inclusive employers of the year.

Inc.Q BEST Inclusive Employer Awards No separate application needed
→ About the awards

MAMFORCE gives you a standard to grow by, a mirror to see your organisation clearly, and a stage to be recognised on – all in one process.

Proven results
What certified organisations achieve
+20% increase in employee experience within one year
+43% more female promotions over a two-year period
−11% reduction in sick-leave rates with flexible work
+4M€ EBITDA increase from better gender representation
The process
5 steps to certification
1
Involve
Define your starting point and align on scope
2
Insights
Culture Code, Workforce Analytics & Employee Experience survey
3
Blueprint
Analysis, benchmark and custom action plan
4
Recognition
Primary standard awarded — MAMFORCE Company
5
Level up
Advanced standard — CHANGE, GROW or LEAD

The full process takes 2–3 months end to end.

What organisations say

“BeneFIT and FORa projects were created through the process of introducing the MAMFORCE standard. Thanks to this cooperation, we continue to actively listen to the wishes and needs of our employees.”

Tome Barić
Human Resources Director
INA Group
Oil & energy – 10 years with MAMFORCE
MAMFORCE GROW
4%→44% women in lower management
98% score on culture of inclusion policies
27% women in workforce (+6pp over 10 years)
25% women at highest management level

“Work-life balance benefits our employees, our clients, and BKS Bank as a whole. MAMFORCE measures that support this balance are highly valued by our employees and help us position BKS Bank as a strong and attractive employer in the labor market.”

Ivana Biga
Director
BKS Bank AG
Finance & banking
MAMFORCE GROW
16%→30% women in management positions
0%→50% women’s promotion rate

“MAMFORCE BASIC provided us with a detailed insight into improvement opportunities. We are enhancing working conditions and benefits, while also actively promoting awareness about opportunities to achieve work-life balance. Our dedicated efforts have led to the attainment of the advanced MAMFORCE Standard.”

Mirela Kotarac
Human Resources Director
CEMEX Croatia
Construction materials
MAMFORCE GROW
−16% gender pay gap reduction
−3% sick-leave rates
+8% collaboration score
+15% talent management score

“Our people are at the core of HSM, and the supportive working environment is important to us, as is the company culture that is primarily based on humanity, accessibility, and open communication. This is the very reason why participating in the MAMFORCE initiative represented a logical next step towards an even better working environment for all of us.”

Jelena Jelinić Cvirn
Member of the Board & HR Director
HSM
IT & technology
MAMFORCE CHANGE
96% would recommend HSM as employer
100% sense of belonging to the organisation
+7% work-life balance
96% recommend HSM as a great workplace for women

“With the MAMFORCE standard, we have the wind at our back to apply the best organisational world practices and tools to harmonise professional and private life for all our people.”

Anita Cvetić Orešćanin
Board Member
Solvership
IT consulting – 10 years with MAMFORCE
MAMFORCE GROW
67% women as board members
56% women in management
95% diversity score (employee experience)
54%→95% MAMFORCE standard score (2016–2026)

“The MAMFORCE Standard has opened up new horizons in human resource management and provided us with excellent tools for continuously listening to the needs of our organisation and employees. Our employees are our greatest strength.”

Gordana-Ana Dijaković
Director
Zagorje Development Agency
Public sector
MAMFORCE GROW
+18% employee engagement (71%→89%)
+29% collaboration (59%→88%)
−22% sick-leave rates (25.1%→2.4%)
+10% work-life balance (78%→88%)

“By introducing the MAMFORCE Standard, we have reinforced our status as an equal-opportunity employer and a company with substantial equity, diversity, and inclusion culture.”

Lana Janković
CEO
MICRO-LINK
IT
MAMFORCE GROW
+23% wellbeing score
+7% employee engagement (86%→93%)
+12% inclusive leadership (81%→93%)
+9% work-life balance (85%→96%)
Trusted by leading organisations
Telemach
INA
JANAF
Solvership
PBZ
Končar D&ST
BKS Bank
CEMEX
PLIVA Teva
HSM
A1
Addiko Bank
Forvis Mazars
Kaufland
Telemach
INA
JANAF
Solvership
PBZ
Končar D&ST
BKS Bank
CEMEX
PLIVA Teva
HSM
A1
Addiko Bank
Forvis Mazars
Kaufland
Get in touch

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