DADFORCE Standard

When we talk about gender equality, we think in both directions, and to support fathers, we’ve developed a dedicated standard called DADFORCE.
DADFORCE FAMILY FRIENDLY CERTIFICATE

Why dads?

The importance of fathers being actively involved in raising their children and sharing family responsibilities equally is well-documented in numerous studies, as well as reflected in positive examples from countries that have embraced these values. To enable working fathers to take part in such practices, it is crucial to promote the use of parental leave designated for child care.

DADFORCE FAMILY FRIENDLY CERTIFICATE

Fathers are not secondary parents

Employer support is essential to break the stigma. Only a small number of fathers take parental leave, even though active fatherhood is just as important for gender equality, challenging the common perception of fathers as “secondary” parents, as it is for children’s emotional development.

DADFORCE FAMILY FRIENDLY CERTIFICATE
DADFORCE FAMILY FRIENDLY CERTIFICATE

Did you know that some of the world’s most generous parental leave policies exist on paper, offering both time and financial compensation?

Yet in practice, many men face stigma and a lack of employer support when trying to exercise these rights. Fearing job loss or judgment from colleagues and their communities, many don’t even consider taking paternity or parental leave.

DADFORCE FAMILY FRIENDLY CERTIFICATE

Family-Friendly Companies

These are companies that actively support and educate employees about (future) parenthood and the challenges both men and women face when they become parents.

DADFORCE FAMILY FRIENDLY CERTIFICATE

We’re here to help shift the mindset, offering guidance, support, and the DADFORCE Standard. Together, we can create a workplace culture where all parents, regardless of gender, can access parental benefits equally, without fear or stigma.


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