Industry Oil industry
Employees 10.700
INA Group – MAMFORCE Standard in GROW category

INA – Industrija nafte, d.d. (INA, d.d.) is a mid-sized European oil company. The INA Group holds a leading position in Croatia’s oil industry and plays a significant role in the region across oil and gas exploration and production, oil refining, and the distribution of oil and petroleum products.

INA operates a modern regional retail network of more than 500 service stations in Croatia and neighbouring countries.

INA is committed to operating in line with the principles of sustainable development, integrating economic, environmental, and social considerations into its day-to-day business. By striving to make energy accessible, INA aims to act as a driver of social and economic development, while caring for people and the environment, fostering responsible business practices, and building strong local partnerships.

Industry Oil industry
Employees 10.700
Challenges
  • The company’s image as a “traditionally male” organisation

  • Advancement of women into senior management

  • Clearer and more transparent communication with employees

  • Opportunities and support for parents

MAMFORCE Partnership

The MAMFORCE Standard audits supported INA in its transformation into the equity-defined organization it is today. Alongside a range of organizational improvements, the collaboration with the MAMFORCE team initiated several vital projects at an early stage, focused on work–life balance, diversity and inclusion, and overall employee well-being.

One example is the beneFIT intranet platform, which offers INA employees a wide range of benefits. The platform includes 20 benefit categories, covering areas such as parental benefits, financial benefits, and health-related activities, among others. INA works with numerous partners to provide employees with discounts and special offers through the dedicated beneFIT card. The program addresses multiple dimensions of well-being, including physical, intellectual, emotional, social, financial, and professional well-being.

Recognizing the importance of a holistic approach to work–life balance, the platform ensures that every employee can find something relevant to their needs. Today, the beneFIT platform is one of the most visited intranet pages within the company, with benefit usage steadily increasing. Another key initiative resulting from the partnership with MAMFORCE is a system that enables employees to use flexible working hours (Flexitime) in a transparent and structured way. These measures play an important role in supporting work–life balance and fostering women’s career development.

Results

Employee experiences


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