17 June 2021

MAMFORCE international community welcomed 3 new members from IT, public sector and a global corporation

Within the project WorkLife4U MAMFORCE, the basic standard was assigned to the Zagorje Development Agency and the companies Mobilisis and P&G Croatia. MAMFORCE advanced GROW standard was handed to BKS Bank AG, Head Office Croatia while DADFORCE standard was received by INA Group..

At the public award ceremony of MAMFORCE standard, held live after a long time on the of the highest Croatian skyscraper, three new MAMFORCE companies were welcomed; Mobilisis, P&G Croatia and Zagorje Development Agency.

The existing member BKS Bank AG was awarded the advanced MAMFORCE GROW Standard, while INA, also an active MAMFORCE company, officially became the holder of the DADFORCE standard as well.

Introductory speeches were held by the State Secretary of the Ministry of Labor, Pension System, Family and Social Policy, Majda Burić and CEO of Spona Code and author of MAMFORCE Standard, Dianna Kobas Deskovic.

Spona Code ceo dianna k. deskovic talked about MAMFORCE


“The MAMFORCE standard is part of the solution to the challenges of adapting to a hybrid model of work because we help organizations set up and maintain a healthy system that fosters a culture of trust and mutual support. In a hybrid way of working, the key is in trust and responsibility on both sides – employees and employers, developing and maintaining relationships, but also appropriate policies and procedures that ensure that the same standard of business and relationships is respected throughout the organization, “said Kobas Deskovic.“

The program included a panel discussion and a lecture by Dr. sc. Mirna Koričan Lajtman on the necessity of introducing a hybrid way of working, challenges that employers face and new ways of balancing private and business life.

counter balance opposed to worklife balance standards

The WorkLife4U project for women and men promotes balanced parental responsibility. Namely, based on gender stereotypes, society expects that children are primarily cared for by mothers, while fathers are discouraged from taking on a more active role in parenting. As a result, employers are more likely to hire young men than women. A more prosperous society requires a different attitude of employers towards employment and their adaptation to the life stages of employees.

The project is co-financed by the European Union.

Should you wish to learn more about the MAMFORCE certification process, get in touch. We are looking forward to helping you develop your own employer brand.

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