The award was presented at the OPEN conference, the international diversity conference for business leaders and HR, diversity, marketing and communications decision makers, held online due to the COVID19 pandemic. This year’s conference is dedicated to the impact of the pandemic on vulnerable groups and on our way of life and work. The aim is to show why it is still important to keep diversity and inclusion high on the list of business priorities, what can be done to foster diversity and engagement in a crisis, and how diverse teams with different perspectives can contribute to businesses in these difficult times.
The awards are given by the decision of an independent, expert jury in four categories: Engine of Change, Innovation through Diversity, Excellence in Affiliation and See You Here.
The award in the category Engine of Change, in competition with British telecommunications, Citi, HBLF and Tesco, went to the Croatian consulting company Spona Code for results and impact achieved by applying the MAMFORCE method in creating an open and supportive work environment that respects diversity that contributes to a better work-life balance, a better conditions for women in the workplace, and innovation and productivity of businesses.
MAMFORCE © is an innovative assessment and business certification method that combines corporate family responsibility and gender equality, implemented in 33 organizations in this part of Europe.
With the introduction of flexible work policies, employee training and benefits for employees and their families, we have increased employee engagement, job satisfaction in the organization, work-life balance and equal opportunities in MAMFORCE companies. The number of women at all levels of management has also increased.
“Winning an international award in this competition is a sign that our eight-year work in creating a better work environment is a good indicator of what needs to be done to create a great workplace that respects family and private needs of employees, while also respecting diversity, which makes companies more productive and their employees happier. All this would not be possible without companies that dared to embark on this journey with us and which showed that openness and courage are a key to change, said the author of the MAMFORCE method and director of Spona Code Diana Kobas Dešković.
So far, 33 organizations in Europe have earned the MAMFORCE standard, which makes them a responsible workplace with family- and women-friendly practices. Among the responsible companies are A1, BKS Bank Main Branch Croatia, Fiducia, Gradska plinara Zagreb, Hanžeković and partner, Hrvatski Telekom, INA, Janaf, Končar d.d., Privredna bank Zagreb, Poslovna inteligencija, Verso Altima and others.
INA, the owner of the MAMFORCE standard in the GROWTH category, also won an award in the See You Here category for activities directed at dad employees through the “Fathers Friendly Company: Dads, See You Here!” project, implemented following the MAMFORCE method.