Industry Retail

Employees 3.400

KAUFLAND – MAMFORCE Standard in GROW category

Kaufland is a part of the Schwartz Group (D), one of the leading retail companies in the EU. In Croatia, it has 46 retail outlets, with the headquarters and the main logistical and distributive centers in Zagreb.

Industry Retail

Employees 3.400

Challenges

Attracting and retaining the best talent
Employer Branding
Increasing employee satisfaction
Development of benefit programs for employees

We are very pleased that, through the collaboration with the MAMFORCE team, and through the certification process, we acquired valuable information on how our activities are viewed by the employees, and on which areas we need to work more to improve the satisfaction of our colleagues further.

Dunja First,

Director, Human Resources Sector

MAMFORCE Partnership

For Kaufland, the largest value derived from participating in the MAMFORCE certification process was that it offered an outside perspective on their internal processes and activities, and that this method collected feedback from employees across the company. For instance, the demographic data have shown that half of the working parents had children of a pre-school age, while the company had, up to that point and in their efforts to improve the work-life balance, focused mostly on employees who had recently become parents. On the strength of this finding, Kaufland has put in place more diverse and flexible working arrangements for their employees.

On the collaboration with the MAMFORCE team

In the retail business, there is little opportunity for offering our employees in stores or in logistics/distribution the option of working from home, or flexible working hours. However, we can offer some other benefits which have contributed to the development of our organizational culture, and to the satisfaction of our employees. We managed to learn everything there is to know about the latter through our collaboration with the MAMFORCE team, and through the certification process. We have learned how our activities are viewed by the employees, and which areas we need to work on more to improve the satisfaction of our colleagues further.

Dunja Firšt, Director, Human Resources Sector

Employee testimonials

Slavica S. C.,

Regional Sales Manager

What I love about my workplace is the dynamism, new ways of learning more about management, being aware of how the tasks are performed correctly, how the processes are run. I love the fact that there is always space for employee development, for the development of organisational culture, of me as a manager. Also, I love the team I’m working with, the colleagues I can rely on, with whom I can share a problem and get valuable advice back. The quality of the feedback I get at work is a way for me to improve my performance and help other people do their job well, and that’s also what I love about my job. I love the energy that this job requires, and that’s working with people and making things happen.

PROJECT COORDINATOR

PARTNERS

The implementation of the project is co-financed by the European Commission through the REC (Rights, Equality and Citizenship) program.

This information was published as part of the EU project “Redefine Work-Life for Women and Men” with the financial support of the European Union Program “Rights, Equality and Citizenship” (2014-2020). Spona Code is solely responsible for the content of this website. The European Commission does not accept any responsibility for how the information on this website will be used.

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