Industry Finance / Banking
Employees 791
Addiko Bank Croatia – MAMFORCE Standard in GROW Category

Addiko Bank started their Croatian operation in 1996, offering financial products and services to companies, public institutions, and the public. It now has 35 branch offices, five mobile teams, and 200 ATMs across Croatia, with 260,000 individual clients. It is a part of the Addiko Group, which specializes in consumer loans, and in business development loans to SME. Addiko Bank is also a recognized digital leader in banking.

Industry Finance / Banking
Employees 791
Challenges
  • Empowering women
  • Creating a culture of support for working parents
  • Promoting paternity leave
  • Increasing employee satisfaction

MAMFORCE Partnership

In the process of the MAMFORCE certification and audit, the Addiko Bank developed the action plans in response to the evaluation results. They focused on family responsibilities and gender equality and incorporated these issues into their new policies aimed at gender balance at key management levels. To eliminate bias in employment, they put forward guidelines calling for hiring of a candidate from the under-represented gender in cases where all other criteria are equal, and for gender balanced composition of selection committee members. The inclusion is reinforced through internal communication (e.g., stories of untypical bankers, business vs. private, etc.), and through the topical management training programs. The new wellness strategy was developed and included the guidance on issues important to employee health, new benefits for employees such as benefit cards, days off for parents whose children are starting elementary school, and a series of other benefits. Hybrid work has been made available even after the end of the pandemic. The company rulebook on manager competencies has been amended, and now includes the values and conduct supportive of collaboration, inclusion, idea sharing. All these innovations resulted in a ten percent increase in overall employee satisfaction and engagement. Due to the investments into development of leadership and management competencies related to inclusion, the inclusive leadership score based on employee feedback has gone up by 9%. The sick leave rate has been reduced by 2%. Furthermore, the Bank has issued their first gender pay gap report, which is becoming obligatory for EU-based banks in 2023. To complete their action plan, the Addiko is to develop the mentoring program for women, and the diversity and inclusion program for the leadership.

On the collaboration with the MAMFORCE team

The MAMFORCE Standard helped us create the culture of untypical bankers, as MAMFORCE auditors helped us detect the development points. The continuous investment in development is bringing advances into our care for our employees as well. Our responsible business practices, and gender-aware human resource management policy have been confirmed by the MAMFORCE certificate. Our collaboration during the certification process was pleasant, open, constructive, and useful. Many thanks to the MAMFORCE team!
Marijana Dekovic Fernezir, Executive Director, Human Resources and Corporate Communications

Results

evaluacija-26

Improved Engagement 10%

obitelj-12

Better Work-life Balance 10%

 

PROJECT COORDINATOR
Ministry of Labour, Pension System, Family and Social Policy
PARTNERS
Croatian County Association
Spona Code
The implementation of the project is co-financed by the European Commission through the REC (Rights, Equality and Citizenship) program.
This information was published as part of the EU project “Redefine Work-Life for Women and Men” with the financial support of the European Union Program “Rights, Equality and Citizenship” (2014-2020). Spona Code is solely responsible for the content of this website. The European Commission does not accept any responsibility for how the information on this website will be used.

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